Last year I wrote a post on why businesses should consider investing in a premium domain name. If those weren’t reasons enough, Edwin Hayward gives 87+ more reasons why premium and “exact match” domains are important to an online business.
Would I say a premium domain can make or break a business? No. Would I say a premium domain is all you need to build a successful online business? No. In fact, an ugly domain can be turned into a successful website, but, my point is that there are some clear benefits and boosts that come naturally with premium domains.