Value of Letters in Short Domains – Chinese Market

China FlagThe domain market in China has exploded. Short domains, mostly 2 to 5 numeric domains and 2 to 4 letter .COM domains have skyrocketed in a few short years due to the growing demand of investors and companies in China. Although short domains have always been in demand worldwide, the emergence of China’s economy in the technology sector has added even more fuel to the fire.

When I previously wrote about premium letters in short domains, I didn’t take into account the Chinese market because quite frankly I had little knowledge of it. Now, it can’t be ignored. And, I’ve learned that the Chinese view and value letters differently than we do. This is also true for how the Chinese view numbers — especially numbers. In China, each number has a specific meaning. I am still far from being an expert of the Chinese market because I don’t know much about the language, but by reading discussions on domain forums and blogs, you can learn a bit.

Here is what member, DotCN, shares with us via some posts on NamePros forum:

CCCC .COMs with no vowels (A, E, I, O, U) or V are generally the most valuable in China.

But ‘Z’ is really welcome here in China, because “ZhongGuo” is China in Chinese PinYin.
And Chinese like “Middle” very much, “Zhong” means “middle” in Chinese PinYin. Many many Chinse company name has “Zhong”…

The other most popular letter might be X, Y, S, C, …

We Chinese like to divide the 4L into two parts, the first two letters and the last two letters.
If the first two is Big city of China, it will be very welcome, Such as: BJ(BeiJing), SH(ShangHai), GD(GuangDong)…
If the last two letters is some kind of business, such as: LC(LiCai, finance), ZX(online), KJ(Tech), SJ(Data), which would be very welcome.

And also “CN” is very popular in China so my ID is DotCN

No Chinese “words(PinYin)” starts from U, V, O and I, but there ARE some words start from A & E, so A, E is not very bad for Chinese market.

Had I known this a year or two earlier, I would have invested more in 4 letter .COMs that Americans and non-Chinese were selling off for low to mid $xx.

According to DotCN, “The lowest price of Chinese premium (without a,e,i,o,u,V) is about $300USD now.” He is probably in the right ballpark… and in recent times, I’m seeing higher sales numbers for short .COMs all across the board.

Here’s a few current examples from GoDaddy Auction:

  • is currently at $1,580 with 15 bids.
  • is currently at $,1525 with 13 bids.
  • is currently at $830 with 31 bids.

As you can see by American standards, these would not be considered premium. But by Chinese standards, these domains could have greater meaning. This double standard is a good thing. It brings up the value and demand for all short .COM domains regardless of the letters.

41 thoughts on “Value of Letters in Short Domains – Chinese Market”

  1. How about five letter domains for Chinese market? I recently acquired which has many premium letters for Chinese market.

    1. IMO, I don’t think 5 letters will ever become hot commodity, even with Chinese-preferred letters. There are 11,881,376 possible combinations of LLLLL .coms. I would not consider that rare at all. A big part of what is driving the LLLL market is the supply/demand factor.

      The exceptions are pronounceables, brandables, and dictionary words.

    1. Hi Okey, is a not a Chinese premium LLLL .COM. This puts the floor price right around $340 in the current market. This is not to say that you can’t sell it for more – just the floor price. Also keep in mind, prices can change quickly, so keep updated.

  2. is worth a lot it’s just funny that people sell them for pie nuts in 6 months everyone will cry.. Look at the time chart.. Value is growing in every life’s corner. Need to be patient.. Soon people will pay thousands for 5L and 6L random words…

  3. I have domain and I have recently gotten offers to buy it for between $500-$1500. How do I determine a reasonable price for the domain? To be fair, I had never considered selling, but with offers coming in I want to make sure I sell for the right price. It won’t bother me to keep it a while longer either.

    1. Hi MOB,

      $500-1500 is too low for that domain in the current market. I suggest following the market at least weekly for sales numbers/comparables. Look at sites like Namebio or That’ll give you a better idea of how much your domain is worth. Also, it would help if you understood the Chinese meanings of the letter combination for your domain. If you have a good combo, it could fetch a lot more money.

  4. How bad (or good) is the letter ‘e’ in front of a for the chinese market?
    Let’s say, for example, what value would have on the chinese market?

  5. Unfortunately it’s not that simple with . There are about 3L words in english. Less than 100 are good for domaining… 10-20 of them are strong. I see the word New among the best 20. Suitable for almost anything, because any field has sometimes something new…
    In the meanwhile New is not like Bet…

  6. What about ? What’s your opinion regarding the chinese market? May be you’ve heard about John Luuu. So, it’s kind of chinese name. And yet has vowels…

  7. I sold 135 cccc.COM’s to a broker in China. The next month the price had quadrupled. Now, I wonder if China will want combinations of consonents and numbers, for instance, or What about a word plus number, say Thanks. Just got an offer for 280 each for LLLL.coms with vowels. Seems low?

    1. NLL, LNN, NNLL, LLNN, LLLL, NNNNN, LLLLL … all this short domains are in high demand and their prices is not easy to follow. You have to really study the current sale price. Use NameBio. for 280 not a bad offer. Of course not if you have a CVCV or a pronounceable or Western-Quad Premium. But for random letters with vowels, 280 is ok.. anything between 275-300 is ok.

  8. Chinese market regarding domain name value are different. They would spend thousands of dollars on domain name on which other domain investor’s wouldn’t even want to pay for hundred bucks. Chinese domain market is really skyrocketing and there is no doubt on it. I think they just love to buy domain name which has numbers in them.

    1. That is a decent combination for a Chinese Chip, with repeat letter “Z”. Chips have gone down slightly recently, but I think for this particular combination you should be able to get $2,100 to 2,500… maybe more at the right marketplace.

  9. I own, but I have no idea how to find out if there is a chinese city code or anything useful in there. ANy opinion on that domain?

  10. Market update:

    Values of LLLL .com Chinese Chips have dipped quite a bit over the last 6 months or so. I think they’ve lost about half its value since the peak which was around $2,000.

    Values of Non-Chinese Chips have dipped as well in recent months, losing about 1/3 since its peak value. Currently they’re priced at around $190 to 200 in the reseller market.

    1. Typically between $400 to $450. may fetch more and the other may go less because of the “q”s. The market of Chinese and non Chinese, both have come down. I recommend that you hold them.

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